Top Lead Generation SEO Strategies That Never Fail –

A 2019 research states that Point Cook in Melbourne West had an annual growth of 27.5% in its online shopping. The suburbs with a massive influx of young families such as Cranbourne have 77% of online shoppers. Overall, the number of online shoppers has increased by 22.2% in the state of Victoria.

With such promising numbers, website optimization for lead generation is a no-brainer. But, it’s not a simple thing unless you understand the search engine optimization domain inside out. That’s why you need an expert Melbourne SEO agency for a strategic approach to lead generation optimization. It gives a map to these potential leads to find your websites among the ocean of online businesses.

Also Read – How SEO Agencies Can Be Profitable During COVID-19 Pandemic?

What Goes into a Successful Lead Generation SEO Strategy?

With the sole aim of attracting potential customers, a lead generation strategy can establish your business in the local domain. It helps both B2B and B2C companies to gain visibility among the masses. The approach has four vital components:

• Lead information that includes the name and contact details of prospects along with their suitability for your campaign.
• The lead qualification process determines the likeliness of conversion based on lead information.
• Lead magnets provide incentives that drive prospects toward your business.
• Lead segmentation uses buyer behaviour, habits, interests, and activities for insightful knowledge.

Once you set up these parameters, here are some effective lead generation strategies that can boost your optimisation efforts with measurable results.

Optimize the Entire Lead Generation Process –

Suppose a visitor comes to your site after searching ‘bathroom renovation in Melbourne’ and ends up at a blog post on ‘best bathroom renovation tips’, the page shouldn’t be linked to an offer page on ‘kitchen renovations.’

Create a logical and precise conversion path for the visitors as soon as they land on your website. It should lead them to a form that they fill and become a potential prospect. If that’s not the case, optimise the conversion path. You can run an A/B split test to find the tactics that perform well.

With slight changes on your website, you may experience up to 27% increase in the lead generation. Expert Melbourne SEO companies focus on optimisation of CTAs, local landing pages, and thank-you pages for visitors who submit an online form.

Create an Online or Offline Event –

Say you are a retail store on Collins Street, and you want to capture lead data to attract more buyers. Here, you can host an in-person event at your store to collect contact information through event registration.

Live events are an excellent opportunity to engage with customers in real-time by answering their questions, guiding them through the sales funnel, or responding to their issues.

Add Inquiry Forms on Some Pages –

Not every page on your website attracts a lot of traffic. So, benchmark the web pages that accomplish this feat. Find pages that work as excellent lead generators for your online business. The traffic on these pages may come from email marketing, social media interactions, live chat windows, and high-performing blog posts.

After identifying these high performers, make sure that these pages have an inquiry form to nurture the interest of every visitor. Add long-form content through forms that solicit visitor’s contact details for further communication.

Offer Discount Coupons and Deals –

If a prospect is interested in your offerings, you can grab their attention through a coupon and discount. These lead magnets can create both long-term and short-term leads. A study says that there is a stunning spike in online sales when you offer the event of a sale to the buyers.

Melbourne has a high number of online shoppers, especially in the fashion retail and beauty industry. Every year, the sales grow by up to 40.1% during November when large sale events like Black Friday occur. You can leverage this opportunity to convert leads into buyers, including those at the bottom of the funnel.

Integrate Live Chat into Your Website –

With a live chat feature, visitors get an opportunity to ask questions about your products, opening times, and offers when they land your website. You can use this feature as a lead generation strategy by optimising it.

Ask users to submit their contact details and promote lead magnets like demos to capture their attention. Live chat engages them in real-time while collecting valuable data for your campaigns. A digital marketing audit of your website will reveal the pages that receive maximum visits to integrate this tool.

Create and Promote Gated Content –

Unlike standard landing pages or blog posts, gated content is accessible to the visitors when they fill a form. It is a proven tactic for lead capturing through optimised content. The audience will get value when they want to explore topics related to your offerings or brand.

Assets like white papers, worksheets, e-books, and reports are an excellent tool for this strategy. You may also create guides like how to find the best hotels in Melbourne to help visitors exchange their contact information.

Create Optimized CTAs –

With dynamic content, you can cater to the interests of each website visitor. CTAs or calls-to-action buttons facilitate this. People coming to your web pages will see and explore the buttons tailored to their interests. Better yet, you have 42% more chances of conversions with personalised CTAs.  It starts with a primary CTA on the homepage.

Instead of inundating the visitors with an invitation to chat the long-form content of your website, invite them to subscribe for a free trial or recurring campaigns such as updates or newsletters. A live product demo on the front page can also do the magic and collect valuable information through a form.

Optimize Through Keywords –

Search Engine Optimization can generate more leads if your website visitors can easily find information. Use onsite funnels to segment the audience and drive them to the lead magnets around your site. Optimized web pages with lead magnets at the end of blog posts, pop-ups, resource libraries, or sidebars have better chances to succeed.

Content that uses the best keywords is also vital in this process. Target the terms that your audiences use in their local searches. For example, a customer looking for a ‘Bosch freestanding dishwasher in Melbourne’ should be able to find your website for these specific keywords. Create evergreen content optimized with them and develop a blog strategy to cover relevant topics.

With these lead generation SEO strategies, you can nurture your leads, close sales, and grow your business in Melbourne and beyond.

Also Read – 12 Step-by-Step SEO Guide for New Websites