What Are 3 Important Aspects Of Link Building Campaign?

The year 2020 has certainly been full of surprises. The raging pandemic has crushed businesses unable to adapt to the current global shift and forced those who survived to adjust quickly. To stay ahead of the curve, you have to learn to gain an understanding of how link building works.

There’s certainly more to it. In addition to that, you have to learn to maneuver your campaign’s scope and design. With a full understanding of your organization’s strengths and weaknesses, you can create effective campaigns that will help you stay afloat during these trying times.

So how exactly do you keep your search secure in this era of shifting focus (to COVID-19)? How do you remain relevant in the middle of an algorithm that renders your previous tactics useless? Before you start the process of un-learning and re-learning, I’ll show you three simple aspects you can add to your link building campaign.

Also Read – How SEO Agencies Can Be Profitable During COVID-19 Pandemic?

Regularly report your growth – 

The first point we’ll cover in itself is not a new concept or idea. It’s essential to help you understand how you are currently doing. You should monitor your progress as closely as you can – daily, weekly, and monthly. The point of these reports, if done right, is to get the full picture of what still works and what doesn’t. Tracking your increasing or decreasing growth helps you chart out what your strengths and weaknesses are.

It’s infinitely easier to achieve your goals if you already know where you stand. Building on the campaigns that your reports say works can save you a lot of time and money. Your statements should be a significant concern and will help you navigate through rougher terrain in the future.

Your regular reports should include containing things like keyword ratings, the bounce rate of your pages, how long customers spend on your page, and how fast they’re leaving these pages. The point of all these metrics is to understand the behavior of potential clients. The ranking of keywords changes, and if your campaign fails to reflect this, your traffic will suffer. If you fail to reevaluate your pages, it can even lead to your pages bouncing, which will affect your score in the SEO algorithm.

While it is essential to monitor these metrics, ensure you consult with your client and team regularly. Reexamining your building links, and even changing your target requires that everyone be in the loop.

Check the latest Trends and SERP Changes –

As earlier said, regular reporting and monitoring is essential. But while internal analysis of your growth and progress is critical, don’t forget about the outside world. Search Engine Results Pages (SERPs) change frequently. For you to stay at the top of these searches, your link campaigns must change with them. However, you should be careful to note that trends and SERPs involve more than just your keyword’s ratings. It’s about the searcher’s intent, and if your pages no longer correlate with the searcher’s plan, they will rank poorly.

A quick search for ‘how to keep your business afloat’ will produce several results. Among these will result in relating more specifically with the COVID-19 pandemic. So even when the searcher hasn’t explicitly stated why they need to keep their business afloat, current trends will rank the links that appear more relevant in certain circumstances higher.

The same goes for searches like ‘how to stay sane’ or ‘how to teach your children from home.’ You’re naturally more likely to find results relating to whatever the current situation is. Of course, this is easier to point out during these times, but it’s always changing every day. Monitoring the latest trends and SERPs can help you grow your links.

It doesn’t matter what you do, find the highest asset links, and try to model yours after it, highlighting your unique strengths. It doesn’t mean paraphrasing their written content, and it could be as simple as adding some other forms of multimedia.

The multimedia you might include are videos, pictures, charts. Not only do they help your searches find your page more helpful and exciting, they more likely to spend more time on your page. That can help you gain the upper hand in the competition.

Branch out in your link building strategies –

So let’s be real. At the end of the day, all your link building strategies are at the mercy of Google’s algorithm. If they decide to throw out your current tactic for link building entirely, all your pages will sink to the bottom. Unfortunately, this actually can and does happen. Sometimes tactics that are deemed devious are negated. So how do you prevent yourself from falling into this trap? It’s quite simple. You branch out.

The reason branching out is essential when it comes to your strategies, is that it gives you an extra layer of protection from Google’s changing algorithm. It’s like applying for a job, the more skills you have, the better candidate you make for the job. It also works both ways, as one tactic may score lower, and the other may elevate.

Spreading out also gives you the added ability to explore diverse tactics, and see which one your audience responds to best. Instead of just using one and changing it when you don’t get your desired results, you can measure the effectiveness of multiple tactics at once. That way, each tactic is less likely to give false positive or false negative results owing to current trends and external factors. Consider link building through comprehensive resource guides, adding unlinked brand mentions, testimonials, and more.

There are several other strategies you may consider to help with your link building campaign. Gaining flexibility is a matter of the time and energy you’re willing to put in. To ensure the right amount of resources goes into your campaigns, consider checking SEO Melbourne. Every excellent team will and should keep these three aspects at the back of their minds. They track and report on their growth, keep up with the latest developments in SERPs, and branch out with their link building strategies.

Also Read – 12 Step-by-Step SEO Guide for New Websites